Why you pay too much for some yarns (and too little for others)

There’s a question that keeps coming up in the world of yarns. A question asked in a low voice, almost with diffidence, in front of a cone of cashmere, merino wool, or alpaca.

“But why does this cost so much?”

And immediately after, inevitably, comes the other one.

“And how is it possible that this costs so little?”

The truth is that the price of a yarn tells much more than it seems.

It tells the story of the raw material. It tells the story of the process. It tells the story of time. It tells the story of the mistakes someone decided not to make. But it also tells the opposite.

Because there are yarns that cost a lot without truly being worth the price. And there are others that cost surprisingly little… despite having incredible quality.

And this is where almost everyone makes a mistake. Because the problem isn't the price. The problem is not understanding what's behind it.

The big misconception of “the more it costs, the better it is”

For years, they taught us a simple thing:

👉 high price = high quality

But in textiles, it doesn't work that way. Or at least, not always.

There are extraordinary yarns that cost less than they should. And there are mediocre yarns sold as luxury products simply because they have a famous name behind them.

Marketing can raise the price.

Quality, however, must sustain it.

And these are two very different things.

The raw material: the true starting point

It all starts with the fiber.

Cashmere with long, fine, and selected fibers will inevitably cost more than that produced with short, irregular, or mixed fibers.

And that's normal.

Because obtaining quality raw material means:

• better selection
• more waste
• producing less quantity

True quality is almost always less “profitable” from an industrial point of view.

It requires more time.
More attention.
More controlled waste.

And this is what many don't see.

The invisible price of processing

Then there's the processing.

And this is where the price changes radically.

A yarn can be:

• spun slowly or quickly
• controlled or not
• stabilized well or poorly
• processed with correct or aggressive tensions

All these things are not immediately visible.

But they will be felt later.

After washing.
After knitting or machine processing.
After months of use.

That's when the yarn shows its true colors.

Why some yarns cost “too much”

Here we enter delicate territory.

Because there are yarns that cost a lot not because of their quality… but because of everything else that goes around them.

Packaging.
Marketing.
Distribution.
Branding.
Positioning.

And beware: there's nothing wrong with this.

Perceived value is also part of the product.

But one must be honest.

Sometimes you are paying for:

• the brand
• the advertising
• the boutique
• the story built around the product

Not necessarily the yarn.

And that's why two seemingly similar yarns can have completely different prices.

And then there's the opposite

The opposite case is even more interesting.

There are incredible yarns that cost less than they should.

It often happens with:

• warehouse stock
• end-of-line items
• overestimated productions
• spinning mills clearing space
• companies that have changed collections

And this is where the market becomes fascinating.

Because you can find yourself holding yarns produced by the best Italian spinning mills… at a fraction of their original value.

Not because they are worth less.

But because the market, sometimes, needs to move quickly.

Recycled cashmere and price prejudice

Then there’s another big mistake.

Thinking that a cheaper yarn is automatically worse.

Let's take recycled cashmere.

Many see it as an “inferior” product just because it often costs less than virgin cashmere.

But the reality is much more complex.

A well-made recycled cashmere can be:

• sustainable
• stable
• beautiful to work with
• incredibly authentic

It simply comes from a different process.

And above all, it often eliminates a huge part of the costs associated with new raw material.

The problem is not whether a yarn costs less.

The problem is understanding why it costs less.

The highest price often comes later

And this is where the most interesting thing of all happens.

Many people try to save money by buying the cheapest yarn possible.

But then they pay the price later.

In lost time.
In faulty workmanship.
In pilling.
In instability.
In garments that don't last.

A poor-quality yarn costs little initially… but can become very expensive over time.

While a well-made yarn often does the opposite.

It costs more upfront.

But it lasts.

The truth that changes everything

When you truly start to understand yarns, you stop looking only at the price.

You start looking at:

• the structure
• the fiber
• the hand
• the stability
• the origin
• the behavior over time

Because the real value is not what you pay at the checkout.

It's what remains afterwards.

Paying a lot doesn't always mean buying quality. Paying little doesn't always mean getting a bargain.

The difference lies in understanding what you are truly buying. Because behind every yarn there is a story made of:

• raw material
• processing
• experience
• choices

And once you learn to read it, something inevitable happens.

You no longer just buy yarn. You buy awareness.

📩 Do you really want to learn how to recognize the value of a yarn?

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